Splash didn't make a splash with all viewers after the first heat (featuring Jake Canuso as the candy) had been aired. But it left a lot of room for improvements. And I have to give it to ITV, they did improve, and dramatically, too. The second and third heats were worth watching for several reasons. And then there is always +Tom Daley.
With his twenty years, Louis Tomlinson is the doyen of +One Direction (or Wand Erection as some twitterati call them). His tweets, should you read them, are more revealing than any live blog available. I am not sure that this was intended by the management. Either they forgot to tell him that they would write his tweets, or the person who does write it for him has a unique sense of humor (well, not completely unique, I share it and I am not the writer).